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Srk and Global Bollywood Elke Mader

Srk and Global Bollywood

Elke Mader

Published December 1st 2015
ISBN : 9780199460472
Hardcover
393 pages
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 About the Book 

The past few decades of accelerated globalization, characterized by a proliferation of appearances, images, and information, has revealed a strong preoccupation with film stars and celebrity culture in India. Shah Rukh Khan, also known as SRK, inMoreThe past few decades of accelerated globalization, characterized by a proliferation of appearances, images, and information, has revealed a strong preoccupation with film stars and celebrity culture in India. Shah Rukh Khan, also known as SRK, in this context, has emerged as an important figure. Located within the context of global Bollywood cinema, SRK and his persona have led to a unique experience and understanding of stardom vis-a-vis a liberalized and urban Indian culture. As an actor, entrepreneur, icon for India and Indianness, and as the quintessential diasporic star, his appeal cuts across regional, linguistic, and national boundaries.A valuable addition to Indian cinema studies, star studies, and scholarly work on SRK, this collection of essays draws attention to the ways in which his stardom acts as an emblem for diasporic and transnational desires in modern India and beyond. Written by eminent and emerging scholars from across the globe, the essays engage with questions about stardom in a media-centred world. In doing so, they create meaning and probe further into the complex world that emerges as a result of SRK being the agent and content of various media practices.