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Applied Marketing Research Luiz Moutinho

Applied Marketing Research

Luiz Moutinho

Published July 1st 1992
ISBN : 9780201565041
Paperback
336 pages
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 About the Book 

Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete andMoreProvides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner.